What problems do top website builders solve for you?
Top website builders make putting a website up on the Internet possible for novices as well as professionals. But that begs the question, "Why do you want a website on the Internet?" Is it a hobby? Just for the heck of it? Or do you want a website to solve a problem such as more customers for your business, more traffic to your existing website or donors for your organization?
Traffic
If you're looking for traffic, or more traffic than your current website attracts, then you want to look holistically at top website builders rather than looking at a website builder simply to put something, anything, on the Internet.
Questions to ask of top website builders
To which of these questions do you want the answer to be "yes"?:
- Does the website builder tool create attractive sites?
- Is a written step-by-step guide that holds your hand as you create your website part of the package?
- Can you watch a step-by-step video guide?
- Is there an interactive online course offered for learning to create a website that solves your problem?
- Do any universities or colleges teach how to use this specific website builder for success?
- Does it include templates from which you can choose the look and feel that pleases you and helps you get a quick start?
- Is there an extensive library of tutorials and tips with this website builder?
- Do any case studies exist of users who have succeeded with the website builder?
- Is the website builder good enough for a professional website designer to use as well? For her website design business?
- Is there a list of sample sites built with this website builder?
- Does this website builder offer proof of success?
- Does this tool offer information that educates you about creating effective websites?
- Does this builder take as much of the "techie" stuff out of your to-do list so you can concentrate what is important?
- If you needed and wanted to, would you be able to transition to something like Dreamweaver or other website creation tool?
- Is there vibrant community of users that shares stories and answers your questions?
- Is there great technical support?
- Does this website builder help a variety of businesses succeed online?
- Will this website builder help a local business grow?
What features do you want?
Top website builders should be feature rich. Which of these solutions would you want?
- keyword brainstorm tool
- keyword research tool
- keyword demand and profitability
- keyword supply
- niche selection tool
- decision making tool
- on-page search optimization analyzer
- email marketing list distribution tool
- ezine publishing tool
- ezine subscription manager/sender
- email with spam blocking
- email single and multiple sequential autoresponder
- graphics and logo creator/editor
- graphic navigation bar creator
- monitization (make money) module
- pre-defined business enhancer search tool
- block-by-block web page builder
- upload pages built with web design software such as Dreamweaver
- module that lets website visitors add their own content (which is found by searches and brings more visitors to your website)
What business do you want to grow?
Top website builders need flexibility for a variety of users to succeed? What kind of business do you want to grow?
- services
- hard goods
- e-goods
- referral / finders
- local business
- information publishing
Back-end techie stuff
By and large businesses don't want to hassle with technical issues. Top website builders need to push the technical issues into the background so that businesses can concentrate on activity that grows their bottom line. Technical issues for website builders include...
- properly formatted and uploaded website sitemap to tell search engines what pages to index
- intelligent automatic submission to search engines
- watch for and report search engine spider visits
- keep an eye out for broken links
- traffic statistics
- search result ranking of pages for targeted keyword or phrase
- database storage
- automated RSS feed
- blog pinging
- search engine inclusion analysis
Learning to succeed
Top website builders need to go beyond making it easier to put a website on the Internet. That is only a start. A top website builder system teaches you to succeed. What forms of teaching and learning does your website builder provide?
- University and college level course
- Online course taught by instructors of university course
- Self study
- Case studies
- More case studies
- Tips and Techniques tutorials
- Free downloadable pdf books
- Written and video step-by-step action guide
- Website builder help and be helped forum (Username and password both: raleighncwebsitedesign.com)